Empower your creativity for your business


Sony Design Consulting is a design consulting firm that enables our customers to create business from new perspectives and new vantage points, with new vision.

Since our inception in 1961 as Sony’s in-house design department we have been delivering new value in a variety of forms, from design and concept development of high-quality products and services to brand communication, interactive design utilizing technology, business strategy visualization, organizational management for design-driven business, and more.

By releasing our long-established design capabilities to the world, we believe that we can help solve social problems and create cultural value in addition to generating new business opportunities.



Design Consulting

Companies need to have a medium to long-term perspective in order to achieve continuous growth. We work closely with management teams while performing ongoing design consultations to effectively and efficiently leverage design from the long-term perspective of branding.

  • Corporate Brand Advisory
  • Creative Direction for New Business
  • New Value Creation Consulting

Design Management

We are entering an age in which the future in business is harder than ever to predict. The role of design is to give tangible form to a company’s strategy and the value it provides in a variety of settings. Sony Design Consulting offers learning programs in design, strategic implementation, and the expertise we have built in managing the in-house design organization supporting the various enterprises of the Sony Group since our establishment.

  • Design-Driven Business Knowledge
  • Design Conceptualization Training Program
  • Design IP Management

Design Services

In this age of unpredictability, there is even greater value in the intuitive experience of products and services. The communication surrounding these intuitive experiences is very important in building a brand. We provide designs that deliver high quality experiences subsequently boosting brand value.

  • Product Design
  • Interaction Design
  • Space Design
  • Communication Design